Becom services are based on the following three phases:

1. Analysis
2. Idea development and idea selection
3. Commercialization

Within each phase Becom offers a number of thoroughly tested work methods:

Market analysis:

• Needs, customer and competitor analysis
• Branding and positioning

Idea development and idea selection:

• Brainstorming sessions
• Systemized sorting of ideas

Commercialization:

• Business plan development
• Marketing strategy
• Execution of test sales
  
  

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